YouGov | What The World Thinks

YouGov Dining & QSR Rankings 2021 China

Due to various dining restrictions and safety concern in the COVID period, consumers tend to eat out less frequently. Many restaurants have taken measures ...

YouGov Automotive Rankings 2021 China

In what has been a very challenging time for many automotive brands amidst the global crisis and public uncertainty, we want to share some ...

Singaporeans most likely to cite official restrictions as their reason for not travelling

The data, collected by YouGov’s Global Travel Profiles tool from across 25 countries, shows that two thirds (67%) of Singaporeans say that the current ...

World’s most admired 2020

The Obamas are the world’s most admired man and woman

Connected Research Data Systems and The YouGov Cube

How the YouGov Cube offers uniquely detailed brand tracking insights

China t-shirt controversy leaves bad impression of luxury fashion houses

Timely apology did nothing to affect falling brand health scores

Alipay is the brand Chinese would be proudest to work for

Alipay is the brand that Chinese would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which brands ...

Alipay best perceived brand among Chinese women

Alipay tops YouGov Plan & Track’s annual list of the best-rated brands among women. YouGov’s rankings look at the brands that have left the ...

D&G’s brand health collapses among Chinese consumers after ‘racist’ ads

Questionable ads and leaked comments from fashion house founder dents brand’s image in China.

Jifen Bao tops YouGov brand advocacy rankings

Jifen Bao has the strongest brand advocates among Chinese consumers, new analysis from YouGov BrandIndex reveals.

Chanel to Chow Tai Fook: The Brands Chinese consumers are eyeing on Singles’ Day

The top 5 most wanted brands across fashion, luxury, watches, skin care and mobile devices. Singles’ Day, the world’s largest shopping event, kicks off ...

Chinese millennials love home-grown digital brands

The most popularly discussed brands amongst those aged 18 to 34.

Alipay is the most positively perceived brand in China

Alipay again tops YouGov BrandIndex’s annual brand health rankings for China. In a list featuring a large number of domestic brands, the payments firm ...

Half of social media users would let brands sponsor their photos

YouGov finds many Chinese consumers would allow brands they like to use them for advertising in unusual and personal ways

No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it

43% of Chinese nationals have used internet dating

Baihe (百合网) and Jiahuan (世纪佳缘) are the highest scoring dating services in fame and respectability

Chinese consumers plan bigger budgets for this year’s Singles’ Day

Chinese consumers look set to spend more on Singles’ Day this year than they did last year. New research from YouGov Omnibus finds that ...

Millennials feel better represented by the media than by advertising

New YouGov research reveals social media is missing a trick by ignoring baby boomers

1 in 3 people have changed their behaviour based on their horoscope

New YouGov research reveals nearly half of young people take star signs seriously

August’s most successful ad – Xiaomi Smartphone

This month, smartphone producer Xiaomi Smartphone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen ...

Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves

Ad of the month – 7-Eleven

This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...

Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers

New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate

95% of APAC residents support new measures to tackle obesity

The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...