Alipay tops YouGov Plan & Track’s annual list of the best-rated brands among women. YouGov’s rankings look at the brands that have left the most positive impression on women in ...
Questionable ads and leaked comments from fashion house founder dents brand’s image in China.
Jifen Bao has the strongest brand advocates among Chinese consumers, new analysis from YouGov BrandIndex reveals.
The top 5 most wanted brands across fashion, luxury, watches, skin care and mobile devices. Singles’ Day, the world’s largest shopping event, kicks off ...
The most popularly discussed brands amongst those aged 18 to 34.
Alipay again tops YouGov BrandIndex’s annual brand health rankings for China. In a list featuring a large number of domestic brands, the payments firm ...
YouGov finds many Chinese consumers would allow brands they like to use them for advertising in unusual and personal ways
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it
New YouGov Omnibus research finds that 92% of Chinese consumers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in China
Baihe (百合网) and Jiahuan (世纪佳缘) are the highest scoring dating services in fame and respectability
Chinese consumers look set to spend more on Singles’ Day this year than they did last year. New research from YouGov Omnibus finds that ...
New YouGov research reveals social media is missing a trick by ignoring baby boomers
New YouGov research reveals nearly half of young people take star signs seriously
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
YouGov finds that the most common lies people tell are about their experience and personal interests
This month, smartphone producer Xiaomi Smartphone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen ...
Nightclubs and bars are the places most people would not go to by themselves
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...
The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...
