Half of social media users would let brands sponsor their photos
YouGov finds many Chinese consumers would allow brands they like to use them for advertising in unusual and personal ways
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No demand for fake meat
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it
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43% of Chinese consumers believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 92% of Chinese consumers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...
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Fast fashion: A third of Chinese nationals have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in China
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43% of Chinese nationals have used internet dating
Baihe (百合网) and Jiahuan (世纪佳缘) are the highest scoring dating services in fame and respectability
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Chinese consumers plan bigger budgets for this year’s Singles’ Day
Chinese consumers look set to spend more on Singles’ Day this year than they did last year. New research from YouGov Omnibus finds that ...
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Millennials feel better represented by the media than by advertising
New YouGov research reveals social media is missing a trick by ignoring baby boomers
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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Yes to sandals, no to flip flops – YouGov’s guide to office attire
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
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Recruiters beware! One in five people in APAC admit to having lied on their CV
YouGov finds that the most common lies people tell are about their experience and personal interests
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August’s most successful ad – Xiaomi Smartphone
This month, smartphone producer Xiaomi Smartphone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen ...
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
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Three-quarters of APAC residents think it’s OK for women to propose to men
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
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Ad of the month – 7-Eleven
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
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Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
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Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
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Quarterly Report: Domino's
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...
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95% of APAC residents support new measures to tackle obesity
The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...
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Qoo10’s ambitions look to build on strong base
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
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Only 11% of APAC consumers primarily use apps to order their pizza delivery
Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...
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Quarterly Report: Yum China Holdings
Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our BrandIndex data, which measures consumer opinion ...
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Nearly half of APAC residents believe children’s toys are too gendered
The market for children’s toys is deeply divided. But which toys, if any, are suitable for both boys and girls? And should children’s toys ...
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Millennial travelers look for individualised, cultural experiences
New data from YouGov Reports reveals the many ways today's youth aren't vacationing like their parents' generation.
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42% of APAC respondents are interested in making in-flight VoIP calls in the future
Airlines are introducing new features to make the flying experience as joyful as possible. But how do people feel about these features and what ...
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Almost half of APAC respondents think it's not okay to wear socks with sandals
Whether someone is fashionable is rather subjective. But the latest YouGov survey can give you a hint on the general fashion taboos that most ...
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