YouGov | What The World Thinks

42% of APAC respondents are interested in making in-flight VoIP calls in the future

Airlines are introducing new features to make the flying experience as joyful as possible. But how do people feel about these features and what ...

Almost half of APAC respondents think it's not okay to wear socks with sandals

Whether someone is fashionable is rather subjective. But the latest YouGov survey can give you a hint on the general fashion taboos that most ...

Will Amazon be welcomed by Singapore’s shoppers?

With Amazon yet to announce its South-east Asia market expansion plan officially, would reports of the expansion still impact on Amazon’s brand perception among ...

Two in five APAC respondents think commercial space flight will be possible after 2025

Technologies bring us convenience and improve our standard of living. In the past decade, we saw lots of advancements that we probably never thought ...

Oscars nominations influence just 12% of cinemagoers

It’s official. Awards season is upon us again and this week’s Oscars will define the big Hollywood winners from the past year. But rather ...

The fallout from Ford’s withdrawal from Indonesia one year on

It hasn’t been ‘business as usual’ for the automotive industry in recent years. While we were shocked to learn about Volkswagen’s global emissions’ scandal ...

Almost 40% of APAC respondents have already broken their New Year’s resolutions in February

YouGov research finds that as much as 96% of APAC respondents have made vows to themselves for 2017. While saving resolution is the most ...

Despite the m-commerce hype just 15% of APAC consumers used apps to buy apparel in the past year

New YouGov research reveals 39% of consumers believe retailers will close physical stores as online shopping becomes more popular

Fish is the most popular dish to bring in the year of Rooster

New YouGov research reveals instant messaging services are most popular means of sending new year’s e-greetings

Global survey: 2016 has been a bad year for the world

A new YouGov survey of 23,000 people in 21 countries takes a look at how people feel about the year that has passed and ...

APAC respondents would most like to see new Formula 1 race in Hong Kong

New YouGov research reveals Ferrari, Red Bull, Shell and Mercedes are the brands most associated with F1

Over half of APAC consumers will exchange gifts during Christmas

With Christmas just around the corner consumers are gearing up for another year of festive merriment. But how will people in Asia Pacific be ...

APAC is united when it comes to cosmetics; lipstick is indispensable and quality trumps price

In the age of selfies and social media, appearances matter. It’s not just a question of looking good but also about feeling confident in ...

Over 80% China Consumers Are Planning to Shop on Singles' Day

YouGov’s survey shows over 80% of China consumers polled this year are planning to shop on Singles’ Day Singles’ Day has become one ...

Majority of APAC respondents have heard of Pokémon Go and found the concept interesting

Pokémon Go has caused quite a stir worldwide since its launch in July. Does the buzz still carry on more than a month after ...

Across APAC, Netflix is Most Welcomed in Philippines & China

YouGov investigates TV viewing habits and preference for on-demand video providers in APAC: Awareness of Netflix is low but purchase intent is high in ...

44% Mainlanders Are Likely to Visit Shanghai Disneyland

After five years of construction, Shanghai Disneyland will officially open to the public next month on 16th June 2016. There have been plenty of ...

The people's champion: Lionel Messi is 'the best footballer in the world'

A new global poll of 18,000 people in 17 countries confirms that Lionel Messi is seen by fans as the best footballer in the ...

YouGov’s Survey on the Haze affecting Southeast Asia in Recent Months

The citizens of many Southeast Asian countries have been coping with the effects of significant haze – caused primarily by forest fires burning in ...

2015 11-11 China Online Shopping Day

The world’s biggest online shopping day - Singles’ Day is just around the corner! Last year, China netizens spent over RMB$57 billion on Alibaba’s ...

Asian Football Fans

Football games is capturing people's attention around the world,especially for football fans who are following and supporting their favorite leagues such as Manchester United ...

2015 APAC Property Market Overview

While some people see buying residential property as an investment, many people only buy that for residential purpose. However, in general, do people afford ...

Ashes 2015: After heavy Cardiff defeat, Australian fans remain upbeat

Australia’s optimism has tempered only slightly, and most fans continue to believe their side will win the series overall

Ashes 2015: Bullish Australian cricket fans think Kevin Pietersen is England’s best hope

56% of Australian fans think Pietersen would improve England’s chances in the third Test. English fans put more faith in Jonny Bairstow England’s 169-run ...