YouGov | What The World Thinks

Jifen Bao tops YouGov brand advocacy rankings

Jifen Bao has the strongest brand advocates among Chinese consumers, new analysis from YouGov BrandIndex reveals.

Chanel to Chow Tai Fook: The Brands Chinese consumers are eyeing on Singles’ Day

The top 5 most wanted brands across fashion, luxury, watches, skin care and mobile devices. Singles’ Day, the world’s largest shopping event, kicks off ...

Chinese millennials love home-grown digital brands

The most popularly discussed brands amongst those aged 18 to 34.

Alipay is the most positively perceived brand in China

Alipay again tops YouGov BrandIndex’s annual brand health rankings for China. In a list featuring a large number of domestic brands, the payments firm ...

Half of social media users would let brands sponsor their photos

YouGov finds many Chinese consumers would allow brands they like to use them for advertising in unusual and personal ways

No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it

43% of Chinese consumers believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 92% of Chinese consumers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...

Fast fashion: A third of Chinese nationals have thrown away clothing after wearing it just once

Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in China

43% of Chinese nationals have used internet dating

Baihe (百合网) and Jiahuan (世纪佳缘) are the highest scoring dating services in fame and respectability

Chinese consumers plan bigger budgets for this year’s Singles’ Day

Chinese consumers look set to spend more on Singles’ Day this year than they did last year. New research from YouGov Omnibus finds that ...

Millennials feel better represented by the media than by advertising

New YouGov research reveals social media is missing a trick by ignoring baby boomers

1 in 3 people have changed their behaviour based on their horoscope

New YouGov research reveals nearly half of young people take star signs seriously

Yes to sandals, no to flip flops – YouGov’s guide to office attire

Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!

Recruiters beware! One in five people in APAC admit to having lied on their CV

YouGov finds that the most common lies people tell are about their experience and personal interests

August’s most successful ad – Xiaomi Smartphone

This month, smartphone producer Xiaomi Smartphone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen ...

Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves

Three-quarters of APAC residents think it’s OK for women to propose to men

New research also shows half of respondents believe an engagement ring should cost at least one month’s salary

Ad of the month – 7-Eleven

This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...

Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers

New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate

Quarterly Report: Domino's

As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...

95% of APAC residents support new measures to tackle obesity

The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...

Qoo10’s ambitions look to build on strong base

BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets

Only 11% of APAC consumers primarily use apps to order their pizza delivery

Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...

Quarterly Report: Yum China Holdings

Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our BrandIndex data, which measures consumer opinion ...