New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...
The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...
Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our BrandIndex data, which measures consumer opinion ...
The market for children’s toys is deeply divided. But which toys, if any, are suitable for both boys and girls? And should children’s toys ...
New data from YouGov Reports reveals the many ways today's youth aren't vacationing like their parents' generation.
Airlines are introducing new features to make the flying experience as joyful as possible. But how do people feel about these features and what ...
Whether someone is fashionable is rather subjective. But the latest YouGov survey can give you a hint on the general fashion taboos that most ...
With Amazon yet to announce its South-east Asia market expansion plan officially, would reports of the expansion still impact on Amazon’s brand perception among ...
Technologies bring us convenience and improve our standard of living. In the past decade, we saw lots of advancements that we probably never thought ...
It’s official. Awards season is upon us again and this week’s Oscars will define the big Hollywood winners from the past year. But rather ...
It hasn’t been ‘business as usual’ for the automotive industry in recent years. While we were shocked to learn about Volkswagen’s global emissions’ scandal ...
YouGov research finds that as much as 96% of APAC respondents have made vows to themselves for 2017. While saving resolution is the most ...
New YouGov research reveals 39% of consumers believe retailers will close physical stores as online shopping becomes more popular
New YouGov research reveals instant messaging services are most popular means of sending new year’s e-greetings
A new YouGov survey of 23,000 people in 21 countries takes a look at how people feel about the year that has passed and ...
New YouGov research reveals Ferrari, Red Bull, Shell and Mercedes are the brands most associated with F1
With Christmas just around the corner consumers are gearing up for another year of festive merriment. But how will people in Asia Pacific be ...
In the age of selfies and social media, appearances matter. It’s not just a question of looking good but also about feeling confident in ...
YouGov’s survey shows over 80% of China consumers polled this year are planning to shop on Singles’ Day Singles’ Day has become one ...
Pokémon Go has caused quite a stir worldwide since its launch in July. Does the buzz still carry on more than a month after ...