International study: How many people will take the COVID vaccine?
Thais, Britons and Danes are the most willing to take the vaccine
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World’s most admired 2020
The Obamas are the world’s most admired man and woman
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Connected Research Data Systems and The YouGov Cube
How the YouGov Cube offers uniquely detailed brand tracking insights
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
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Ad of the month – 7-Eleven
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
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Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
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95% of APAC residents support new measures to tackle obesity
The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...
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Only 11% of APAC consumers primarily use apps to order their pizza delivery
Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...
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Nearly half of APAC residents believe children’s toys are too gendered
The market for children’s toys is deeply divided. But which toys, if any, are suitable for both boys and girls? And should children’s toys ...
