The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, ...
Thais, Britons and Danes are the most willing to take the vaccine
The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking ...
The Obamas are the world’s most admired man and woman
How the YouGov Cube offers uniquely detailed brand tracking insights
New YouGov research reveals nearly half of young people take star signs seriously
Nightclubs and bars are the places most people would not go to by themselves
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...