China t-shirt controversy leaves bad impression of luxury fashion houses
Timely apology did nothing to affect falling brand health scores
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Alipay best perceived brand among Chinese women
Alipay tops YouGov Plan & Track’s annual list of the best-rated brands among women. YouGov’s rankings look at the brands that have left the ...
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D&G’s brand health collapses among Chinese consumers after ‘racist’ ads
Questionable ads and leaked comments from fashion house founder dents brand’s image in China.
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Jifen Bao tops YouGov brand advocacy rankings
Jifen Bao has the strongest brand advocates among Chinese consumers, new analysis from YouGov BrandIndex reveals.
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Chanel to Chow Tai Fook: The Brands Chinese consumers are eyeing on Singles’ Day
The top 5 most wanted brands across fashion, luxury, watches, skin care and mobile devices. Singles’ Day, the world’s largest shopping event, kicks off ...
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Chinese millennials love home-grown digital brands
The most popularly discussed brands amongst those aged 18 to 34.
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Alipay is the most positively perceived brand in China
Alipay again tops YouGov BrandIndex’s annual brand health rankings for China. In a list featuring a large number of domestic brands, the payments firm ...
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43% of Chinese consumers believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 92% of Chinese consumers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...
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Fast fashion: A third of Chinese nationals have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in China
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43% of Chinese nationals have used internet dating
Baihe (百合网) and Jiahuan (世纪佳缘) are the highest scoring dating services in fame and respectability
