With the NBA having entered the business end of the regular season, we look at the league’s popularity in some of the key markets outside the USA.
Due to various dining restrictions and safety concern in the COVID period, consumers tend to eat out less frequently. Many restaurants have taken measures ...
In what has been a very challenging time for many automotive brands amidst the global crisis and public uncertainty, we want to share some ...
The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the ...
The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking ...
Timely apology did nothing to affect falling brand health scores
Questionable ads and leaked comments from fashion house founder dents brand’s image in China.
Jifen Bao has the strongest brand advocates among Chinese consumers, new analysis from YouGov BrandIndex reveals.
The top 5 most wanted brands across fashion, luxury, watches, skin care and mobile devices. Singles’ Day, the world’s largest shopping event, kicks off ...
The most popularly discussed brands amongst those aged 18 to 34.