China t-shirt controversy leaves bad impression of luxury fashion houses
Timely apology did nothing to affect falling brand health scores
Timely apology did nothing to affect falling brand health scores
Questionable ads and leaked comments from fashion house founder dents brand’s image in China.
Jifen Bao has the strongest brand advocates among Chinese consumers, new analysis from YouGov BrandIndex reveals.
The top 5 most wanted brands across fashion, luxury, watches, skin care and mobile devices. Singles’ Day, the world’s largest shopping event, kicks off ...
The most popularly discussed brands amongst those aged 18 to 34.
With Amazon yet to announce its South-east Asia market expansion plan officially, would reports of the expansion still impact on Amazon’s brand perception among ...