China t-shirt controversy leaves bad impression of luxury fashion houses
Timely apology did nothing to affect falling brand health scores
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D&G’s brand health collapses among Chinese consumers after ‘racist’ ads
Questionable ads and leaked comments from fashion house founder dents brand’s image in China.
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Jifen Bao tops YouGov brand advocacy rankings
Jifen Bao has the strongest brand advocates among Chinese consumers, new analysis from YouGov BrandIndex reveals.
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Chanel to Chow Tai Fook: The Brands Chinese consumers are eyeing on Singles’ Day
The top 5 most wanted brands across fashion, luxury, watches, skin care and mobile devices. Singles’ Day, the world’s largest shopping event, kicks off ...
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Chinese millennials love home-grown digital brands
The most popularly discussed brands amongst those aged 18 to 34.
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Will Amazon be welcomed by Singapore’s shoppers?
With Amazon yet to announce its South-east Asia market expansion plan officially, would reports of the expansion still impact on Amazon’s brand perception among ...
