D&G’s brand health collapses among Chinese consumers after ‘racist’ ads
Questionable ads and leaked comments from fashion house founder dents brand’s image in China.
Tracking the public perception of brands across the world everyday. Want to find out what the world thinks about your brand? BrandIndex is the authoritative measure of brand perception, monitoring thousands of brands across dozens of sectors.
We interview thousands of consumers every day, yielding over 2.5 million interviews a year. BrandIndex operates internationally, allowing you to track brand perception in one market, compare across multiple markets or monitor the global picture.
Our data is updated daily and readily available through the intuitive BrandIndex reporting tool. It is simple to keep an eye on your brand’s health and to act immediately when key metrics change. BrandIndex gives you access to the critical insights necessary to make rapid, informed decisions.
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Jifen Bao tops YouGov brand advocacy rankings
Jifen Bao has the strongest brand advocates among Chinese consumers, new analysis from YouGov BrandIndex reveals.
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Chanel to Chow Tai Fook: The Brands Chinese consumers are eyeing on Singles’ Day
The top 5 most wanted brands across fashion, luxury, watches, skin care and mobile devices. Singles’ Day, the world’s largest shopping event, kicks off ...
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Chinese millennials love home-grown digital brands
The most popularly discussed brands amongst those aged 18 to 34.
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Alipay is the most positively perceived brand in China
Alipay again tops YouGov BrandIndex’s annual brand health rankings for China. In a list featuring a large number of domestic brands, the payments firm ...
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August’s most successful ad – Xiaomi Smartphone
This month, smartphone producer Xiaomi Smartphone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen ...
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Ad of the month – 7-Eleven
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
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Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
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Quarterly Report: Domino's
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...
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Qoo10’s ambitions look to build on strong base
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
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