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1 in 3 people have changed their behaviour based on their horoscope

New YouGov research reveals nearly half of young people take star signs seriously

Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves
Three-quarters of APAC residents think it’s OK for women to propose to men

New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers

New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
95% of APAC residents support new measures to tackle obesity

The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...
Only 11% of APAC consumers primarily use apps to order their pizza delivery

Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...
Nearly half of APAC residents believe children’s toys are too gendered

The market for children’s toys is deeply divided. But which toys, if any, are suitable for both boys and girls? And should children’s toys ...
Millennial travelers look for individualised, cultural experiences

New data from YouGov Reports reveals the many ways today's youth aren't vacationing like their parents' generation.
42% of APAC respondents are interested in making in-flight VoIP calls in the future

Airlines are introducing new features to make the flying experience as joyful as possible. But how do people feel about these features and what ...
Almost half of APAC respondents think it's not okay to wear socks with sandals

Whether someone is fashionable is rather subjective. But the latest YouGov survey can give you a hint on the general fashion taboos that most ...