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Half of social media users would let brands sponsor their photos

YouGov finds many Chinese consumers would allow brands they like to use them for advertising in unusual and personal ways

No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it
43% of Chinese consumers believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 92% of Chinese consumers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...
Fast fashion: A third of Chinese nationals have thrown away clothing after wearing it just once

Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in China
43% of Chinese nationals have used internet dating

Baihe (百合网) and Jiahuan (世纪佳缘) are the highest scoring dating services in fame and respectability
Chinese consumers plan bigger budgets for this year’s Singles’ Day

Chinese consumers look set to spend more on Singles’ Day this year than they did last year. New research from YouGov Omnibus finds that ...
Millennials feel better represented by the media than by advertising

New YouGov research reveals social media is missing a trick by ignoring baby boomers
1 in 3 people have changed their behaviour based on their horoscope

New YouGov research reveals nearly half of young people take star signs seriously
Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves
Three-quarters of APAC residents think it’s OK for women to propose to men

New research also shows half of respondents believe an engagement ring should cost at least one month’s salary