Half of social media users would let brands sponsor their photos
YouGov finds many Chinese consumers would allow brands they like to use them for advertising in unusual and personal ways
YouGov: What the world thinks.
YouGov is a global market research and data company built on a simple idea: The more people participate in the decisions made by the institutions that serve them, the better those decisions will be.
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Latest stories
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No demand for fake meat
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it
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43% of Chinese consumers believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 92% of Chinese consumers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...
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Fast fashion: A third of Chinese nationals have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in China
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43% of Chinese nationals have used internet dating
Baihe (百合网) and Jiahuan (世纪佳缘) are the highest scoring dating services in fame and respectability
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Chinese consumers plan bigger budgets for this year’s Singles’ Day
Chinese consumers look set to spend more on Singles’ Day this year than they did last year. New research from YouGov Omnibus finds that ...
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Millennials feel better represented by the media than by advertising
New YouGov research reveals social media is missing a trick by ignoring baby boomers
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
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Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
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