About YouGov

We believe in the power of participation.

From the very beginning, we have been driven by a simple idea: The more people are able to participate in the decisions made by the institutions that serve them, the better those decisions will be.

At the heart of our company is a global online community, where millions of people and thousands of commercial organisations engage in a continuous conversation about their brand beliefs & behaviours.

We combine this continuous stream of data with our deep research expertise and broad industry experience, to develop the technologies and methodologies that will enable more collaborative decision making.

And provide a more accurate, more actionable portrait of what the world thinks.

Products and Services

Our suite of proprietary data products includes: BrandIndex, the daily brand perception tracker; YouGov Omnibus, the fastest, most cost effective way to obtain answers from both national and selected samples; Pulse, that tracks actual online consumer behaviour across laptops, smartphones and tablets; and YouGov Profiles, a new tool for media planning, segmentation and forecasting.

We publish a number of syndicated reports, such as the annual Global Survey of Wealth & Affluence, which provide comprehensive market intelligence on a range of industry sectors. Our custom research specialists also conduct a full spectrum of quantitative and qualitative research tailored to meet our clients’ specific needs.